Our Story

Welcome to Parure By Asma, where we create unique and meaningful jewellery pieces that capture the beauty and wonder of the natural world and the mysteries of the cosmos. Our passion for the artistry of jewellery-making and the magnificence of the universe has led us to create a line of handmade pieces that celebrate the power and magic of nature.

At Parure, we are committed to ethical and sustainable practices. We source our metals and gems in an eco-friendly manner. We use recycled or sustainably-sourced metals whenever possible and we work with suppliers who share our commitment to environmental responsibility.

Our jewellery collection features pieces that are 14K and 18K gold plated, ensuring that each piece is both durable and easy to wear. We also ensure that our jewellery is tarnish resistant, hypoallergenic and water resistant, making it perfect for everyday wear.

We draw inspiration from the natural world, incorporating designs that capture the essence of the outdoors from delicate leaves and intricate flowers to rugged mountain ranges and the mysteries of the universe. Each piece is carefully crafted by hand, ensuring that every detail is perfect and that each piece is as unique as the wearer.

We believe that jewellery is more than just an accessory – it's a symbol of the wearer's personality, style, and connection to the world around them. We hope that our jewellery pieces will inspire, uplift, and connect you to the natural world and the universe, and that they will serve as a reminder of the magic and beauty that surrounds us all.

Thank you for visiting Parure, and we hope you enjoy our handmade jewellery pieces as much as we enjoy creating them!